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How Texting Works

What is SMS Marketing?

SMS Marketing is an advertising channel that allows businesses to advertise, promote, and engage with their audience through text messaging. The benefits that text message marketing has over traditional forms of marketing are: texts are a personal way of communication, SMS messages have a 98% open rate, and since American consumers never leave home without their cell phones, your text message will be seen within minutes after sending them out.

Readers Publishing's step-by-step guide walks you through how Readers Publishing's marketing platform works, allowing you to see how incredibly useful our SMS marketing software can be for your business, enabling you to reach your customers, engage with them, promote your business and automate your marketing.

Create a Mobile Keyword

Mobile Keywords are easy to create and unique to your business or organization. Customers who text in your mobile keyword using your short code will be opted-in to receive messages and promotions from your business.

Easily Setup your Mobile Keyword in Readers Publishing Marketing Software.

Promote Your Business

The next step is to let customers know how they can join your text marketing program, which you can do in a number of ways. Include it in flyers or at the end of your receipts. Display it around your shop or on your counter so customers can see the promotion and know how to opt-in using your mobile keyword and short code. Other ways of promoting include: posting on social media or local print ads.

More Ways to Promote Your Business With Mobile Keywords:  Other options you can also use for promoting your mobile keyword include:  incentivizing customers by offering a coupon, which you can send automatically to your customers that opt-in.  The more phone numbers you collect and add to your distribution list, the more effective your marketing campaigns will be.

Manage Your Contacts

Being organized is always a vital part of productivity, and sorting your customers into distinct groups is one way to achieve this. By doing this in advance, it will save you time and energy of having to manually input one contact at a time. Once you have your group, you can send more specific messages that apply to just them.

With Readers Publishing’s Contact lists, you can segment your contacts within distribution groups which allow you to target them with the right marketing campaign, whether it’s text messaging, emailing, or social media.

Build a comprehensive list to target the different types of customers you may have.  Keeping your contacts segmented into different groups allow you to easily send the right message at the right time, with a single click.

With Readers Publishing, you can easily add/import contacts you already have into your distribution list.

Quickly Import Contacts to your Distribution Lists

Readers Publishing's Import Contacts feature allows you to easily upload your pre-existing contacts into our software. Within 3 steps, you can upload your database to whichever distribution lists you'd like, helping you stay organized when it comes to your most important asset, your customers.

Once you have collected your contacts and uploaded them into your distribution list, the most important thing to do is to send your text messages to your customers.

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